Privacy Policy

Last Updated: May 27, 2025

This Privacy Policy explains how UUgame ("we," "us," or "UUgame"), an international entertainment company specializing in mobile H5 games, collects, uses, shares, and protects your data when you use our H5 game website.

We are committed to safeguarding your privacy and complying with applicable data protection laws, including the EU General Data Protection Regulation (GDPR) and China's Personal Information Protection Law (PIPL).

1. Data We Collect

We collect the following data to provide and improve our Services:

• App Usage Data: Information about the apps or games you use, such as levels completed or features accessed.

• Device and Connection Information:

  • IP address.
  • Mobile Advertising ID (e.g., Apple IDFA, Google AAID), which you can reset or limit via device settings.
  • Technical details (e.g., user agent, connection type, timestamp).

• Interaction Data: How you interact with our Services and advertisements (e.g., number of ads viewed, clicks).

• Website Data: Browsing events, cookie identifiers, and technical information about your browser or device when you visit our website.

• Voluntary Information: Data you provide when contacting us (e.g., via email or contact form).

2. Why We Collect Data

We collect and process your data for the following purposes:

• To Provide Services:

  • Enable gameplay features (e.g., unlocking levels).
  • Legal Basis: Necessary for the performance of a contract or requested service.

• To Improve Services:

  • Analyze user interactions to enhance our games and website (e.g., identifying difficult levels or unpopular features).
  • Legal Basis: Your express consent, obtained via pop-up notices in our apps.

• To Serve Personalized Ads:

  • Deliver ads tailored to your interests, allowing us to offer free Services.
  • Legal Basis: Your express consent, obtained via pop-up notices. Non-personalized ads may be shown if you do not consent.

• To Administer Our Website:

  • Ensure proper website functionality and analyze web traffic for a better user experience.
  • Legal Basis: Legitimate interest in maintaining and improving our website.

3. Cookies and Similar Technologies

Our website uses cookies and similar technologies to enhance user experience and analyze traffic. Cookies are small text files stored on your browser. Types of cookies we use:

• Essential Cookies: Necessary for website functionality.
• Analytics Cookies: Help us understand how users interact with our website (e.g., via Google Analytics).
• Advertising Cookies: Enable personalized ads.

You can manage cookie preferences in your browser settings, but disabling cookies may affect website functionality.

4. Data Sharing

We share data only when necessary and with the following parties:

• Advertisers: To serve personalized or non-personalized ads via UUgame Ads services.
• Publisher Partners: To monetize ad inventory in third-party apps.
• Service Providers: Third parties (e.g., analytics providers like Google Analytics) that assist with our Services.

We ensure all partners comply with applicable data protection laws and obtain your consent before sharing data for advertising or analytics purposes.

5. Data Retention

We retain your data only as long as necessary for the purposes outlined above:

• App Usage and Interaction Data: Up to 12 months for analytics and ad personalization.
• Device and Connection Information: Up to 12 months, unless reset via device settings (e.g., Mobile Advertising ID).
• Voluntary Information: Until your request is resolved or as required by law.

Data is securely deleted or anonymized after the retention period.

6. Children's Data

Our Services are not intended for children under 16. We do not knowingly collect data from children under 16. If we learn that a child's data has been collected, we will delete it promptly. Parents or guardians may contact us to review or delete their child's data.

7. International Data Transfers

Your data may be transferred to countries outside your region, including the United States and other jurisdictions. We ensure compliance with applicable laws:

• For EU Users: Data transfers comply with GDPR, using standard contractual clauses or other approved mechanisms.
• For Chinese Users: Data transfers comply with PIPL, including security assessments for cross-border transfers.

8. Your Rights

You have the following rights regarding your personal data:

• Access: Request information about the data we hold.
• Rectification: Correct inaccurate or incomplete data.
• Erasure: Request deletion of your data when no longer needed.
• Portability: Receive your data in a portable format or have it transferred to another controller (where technically feasible).
• Restriction of Processing: Limit how we process your data in certain cases.
• Objection: Object to data processing for specific purposes, including automated decision-making or profiling.
• Withdraw Consent: Revoke consent at any time via app or website settings.
• Right to Explanation (PIPL): Request details on how your data is processed (for Chinese users).

To exercise these rights, contact our Data Protection Officer at [email protected]. We will respond within a reasonable timeframe, typically within 7 days.

9. Security

We use industry-standard security measures to protect your data, including encryption and access controls. However, no system is completely secure, and we cannot guarantee absolute security.

10. Contact Us

For questions or concerns about this Privacy Policy or our data practices, contact our Data Protection Officer:

• Email: [email protected]

11. Changes to This Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. We will notify you of significant changes via our website or apps. Please review this policy periodically.

隐私政策

最后更新日期：2025年5月27日

本隐私政策说明了UUgame（"我们"或"UUgame"），一家专注于移动H5游戏的国际娱乐公司，在您使用我们的H5游戏网站时，如何收集、使用、分享和保护您的数据。我们致力于保护您的隐私，并遵守适用的数据保护法律，包括欧盟《通用数据保护条例》（GDPR）和中国《个人信息保护法》（PIPL）。

1. 我们收集的数据

我们收集以下数据以提供和改进我们的服务：

• 应用使用数据：您使用的应用或游戏的相关信息，例如完成关卡或访问的功能。

• 设备和连接信息：

  • IP地址。
  • 移动广告ID（例如，Apple IDFA、Google AAID），您可通过设备设置重置或限制。
  • 技术细节（例如，用户代理、连接类型、时间戳）。

• 交互数据：您与我们的服务及广告的互动方式（例如，广告浏览量、点击次数）。

• 网站数据：访问我们网站时的浏览事件、Cookie标识符及浏览器或设备的技术信息。

• 自愿提供的信息：您通过电子邮件或联系表单主动提供的数据。